Ying Chang
Flowing in Letters: A Constant Pursuit of Tranquility Within Shapes and Space
In between each stroke, there lies the negative space. The relationship between these two elements, as well as within themselves holds great significance in determining the overall aesthetic and personality of a lettering piece. Understanding the principles of negative space and visual weight is key to creating a well-tailored, balanced, and harmonious lettering piece that allows the eye to flow naturally across the page, communicating the message with a memorable impact.
In this talk, Ying will not only share her process and tips but also how this practice has contributed to her philosophical shift and shaped the way she lives and exists in the world.
About Ying Chang
After taking her first few calligraphy classes, Ying was inspired to enroll in Type@Cooper in 2014 where her passion for lettering came into focus, and she hasn’t put the pencil down since. She has been creating logotypes and lettering works for a range of brands, publications, and campaigns while being recognized and published by a variety of organizations. Along her journey with type, Ying has been guided by numerous kind and passionate teachers—so when offered the opportunity to teach her own workshop, she was determined to be just like those who have lifted her up. Witnessing the growth in others not only makes her heart smile, but also widens her views and teaches her precious lessons about herself. Nowadays, Ying focuses on self-initiated projects, sharing her knowledge in the form of workshops and lectures. She also continues her role as Design Director in the world of advertising, where she has been producing award-winning campaigns. Ying recently gave up her worldly possessions to live as a nomad. She plans to bring her workshops wherever she goes, and is looking forward to meeting other letter lovers during her travels. Catch her if you see her in town!
