Conference Talk

Ximena Amaya

Typographic Emergencies: Imagining through Letterforms

Language is an extension of oneself, it has the potential to change and expand the way we feel and the way we experience the world. In design, typography, in a similar manner, can affect the meaning of a word beyond its original function and beyond its rationality, it can shape how we experience language. In this talk, looking at references from the history of letterforms, street vernacular, and new technologies related to my personal practice and portfolio, we’ll see how thinking about typography as a speculative tool rather than just a functional one, can be leveraged to help us imagine and design for either experimentation, custom fonts or graphic design projects in general.

This talk is scheduled to take place , 2023, at New York time (/UTC) as part of the main Typographics conference. Conference registration is required to attend in person.

About Ximena Amaya

Ximena Amaya

Ximena is a graphic designer from Mexico City now residing in Los Angeles, California. Always driven by curiosity, with a focus on typography and its many uses, her practice ranges from traditional print media to exhibition design. She graduated from ArtCenter’s Undergraduate Graphic Design program and is currently serving as Typography Fellow at Hoffmitz Milken Center for Typography (HMCT). Among her participation and recognitions are the Type Directors Club (TDC) Beatrice Warde Scholarship in 2021, sponsored by Monotype; interning at Pentagram Design, New York for Natasha Jen; and the HMCT Hispanic Women of Typography Award in 2022.

ximena.works
@ximenaamayac

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Sponsors

We’re grateful to have the support of some of our favorite organi­zations. Without their generosity, Typographics would not be possible.

Interested in sponsoring? Write to type@cooper.edu

Presenting Partners

The Cooper Union Type@Cooper The Herb Lubalin Study Center

Gold Sponsors

Monotype

Silver Sponsors

Adobe Commercial Type Production Type Klim Type Foundry Frere-Jones

Lead Sponsors

Dual Type TYPETR Universal Thirst HEX Projects Maryland Institute College of Art Business Letters

Brass Sponsors

Font of the Month Club Occupant Fonts Typotheque The Metropolitan Museum of Art Remote Marketing Team Vermont College of Fine Arts XXIX Spaghetype Sharp Type 29Letters Pentagram Brooklyn Brewery

Pixel Sponsors

OH no Type Co. TypeTogether XYZ Type John Downer Darden Studio Society of Scribes Ina Saltz Scout Books DSType foundry Fontstand Process Type Foundry Emigre Fonts Arrow Type Emtype Cast Type Foundry Zetafonts Foundry CJ Type Fort Foundry Just Another Foundry NFType Jamra Patel Blackletra Hoffmitz Milken Center for Typography Proof&Co. Fontdue MCKL TIGHTYPE Order Type Foundry Leinster Type

Association & Media Partners

Fonts In Use Eye Magazine TYPE01 Typographische Gesellschaft München

Interested in sponsoring? Write to type@cooper.edu