Conference Talk

Sagi Haviv

Type as Icon

Language and type are primary tools of human communication. Making them the focal point of a trademark design opens opportunities for powerful expression. Through case studies, Sagi Haviv will demonstrate this discipline and the key role that typography plays in the practice of crafting an icon.

This talk is scheduled to take place , 2023, at New York time (/UTC) as part of the main Typographics conference. Conference registration is required to attend in person.

About Sagi Haviv

Sagi Haviv

Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv, the firm responsible for many of the most famous logos of all time, including Chase Bank, NBC, Conservation International, Harvard University Press, State Farm, Mobil Oil, PBS, Showtime Networks, NYU, National Geographic, Animal Planet, the U.S. Open Tennis Championships, and most recently the U.S. Olympic & Paralympic Museum and Warner Bros. Discovery. Sagi joined the firm in 2003 after graduating from The Cooper Union School of Art. He is a go-to expert on the process of effective logo design for Bloomberg Businessweek, PBS, Fast Company, NBC’s Meet The Press and SkillShare. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. He teaches Visual Identity Design at the School of Visual Arts in New York City. Sagi is coauthor of Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar (Print Publishers, 2011) and Identity: Chermayeff & Geismar & Haviv (Standards Manual, May, 2018).

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Sponsors

We’re grateful to have the support of some of our favorite organi­zations. Without their generosity, Typographics would not be possible.

Interested in sponsoring? Write to type@cooper.edu

Presenting Partners

The Cooper Union Type@Cooper The Herb Lubalin Study Center

Gold Sponsors

Monotype

Silver Sponsors

Adobe Commercial Type Production Type Klim Type Foundry Frere-Jones

Lead Sponsors

Dual Type TYPETR Universal Thirst HEX Projects Maryland Institute College of Art Business Letters

Brass Sponsors

Font of the Month Club Occupant Fonts Typotheque The Metropolitan Museum of Art Remote Marketing Team Vermont College of Fine Arts XXIX Spaghetype Sharp Type 29Letters Pentagram Brooklyn Brewery

Pixel Sponsors

OH no Type Co. TypeTogether XYZ Type John Downer Darden Studio Society of Scribes Ina Saltz Scout Books DSType foundry Fontstand Process Type Foundry Emigre Fonts Arrow Type Emtype Cast Type Foundry Zetafonts Foundry CJ Type Fort Foundry Just Another Foundry NFType Jamra Patel Blackletra Hoffmitz Milken Center for Typography Proof&Co. Fontdue MCKL TIGHTYPE Order Type Foundry Leinster Type

Association & Media Partners

Fonts In Use Eye Magazine TYPE01 Typographische Gesellschaft München

Interested in sponsoring? Write to type@cooper.edu