Sagi Haviv
Type as Icon
Language and type are primary tools of human communication. Making them the focal point of a trademark design opens opportunities for powerful expression. Through case studies, Sagi Haviv will demonstrate this discipline and the key role that typography plays in the practice of crafting an icon.
About Sagi Haviv
Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv, the firm responsible for many of the most famous logos of all time, including Chase Bank, NBC, Conservation International, Harvard University Press, State Farm, Mobil Oil, PBS, Showtime Networks, NYU, National Geographic, Animal Planet, the U.S. Open Tennis Championships, and most recently the U.S. Olympic & Paralympic Museum and Warner Bros. Discovery. Sagi joined the firm in 2003 after graduating from The Cooper Union School of Art. He is a go-to expert on the process of effective logo design for Bloomberg Businessweek, PBS, Fast Company, NBC’s Meet The Press and SkillShare. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. He teaches Visual Identity Design at the School of Visual Arts in New York City. Sagi is coauthor of Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar (Print Publishers, 2011) and Identity: Chermayeff & Geismar & Haviv (Standards Manual, May, 2018).