Inês Ayer
Call to Action: Unlocking Advocacy Through Type
How typography can lead the way to convey impactful stories? A 20 minutes journey to explore how causes like social justice, health equity, democracy, and sustainability can be shaped by a compelling letter narrative.
About Inês Ayer
A humanist designer with a 360º approach to problem-solving. Inês uses design as a society shifter. She graduated in 2016 from the Faculty of Fine Arts of the University of Lisbon in the Communication Design course, where in the final year she was part of the development team of the finalist exhibition and collaborated with the atelier TVM designers. In 2017 she left for Berlin to do an internship at Superunion. After this period in Germany, she decides to embark on a volunteer project at a school in Thailand. On her return to Portugal, she came back with greater motivation to invest in new social initiatives such as Decoding Creativity Barcelona, High Potentials ADCE, The Design Kids Lisbon, OFFF Academy powered by Adobe, Próxima Geração Apolitical Academy, Girls in Tech Columbia University and United Nations SDG. Programs that influenced and defined her path to building her independent design atelier, founding Studio Ayer in 2019, a practice that in 3 years of existence has already collaborated with 12 countries in building +80 projects. She holds an MFA in Design Entrepreneurship from the School of Visual Arts.
Currently, she is based in New York where she is also developing project Aliquoti, focused on reducing neonatal mortality for BIPOC women in the U.S. She keeps her scope of interests broad with a keen interest in culture and engineering biotech. Advocating to generate discussions about democracy, climate change, and social equity.