Craig Ward
On Process and Perseverance
Ward will address the various processes – physical, generative, organic, and otherwise – at the heart of his personal projects; the visual tension they bring to the work; and the ways he has managed to incorporate that approach and thinking into commissioned pieces and brand projects. Moreover, it has informed the thinking behind the generative font foundry he is launching this summer which presents a total rethink of the type design process.
About Craig Ward
Photo: Steven Brahms
Craig Ward is a highly decorated Design Director and creative leader with interdisciplinary experience at the highest level across myriad verticals spanning music, the arts, fashion, beauty and technology. Brand architect and creative partner to the likes of Calvin Klein, Aesop, Kings of Leon, Zoom, Verizon and The Wall Street Journal amongst others, he is nonetheless best known for his pioneering typographic works. Exhibited globally and profiled by New York Magazine and Fast Company, Ward’s work has featured on the covers of TIME magazine, Creative Review, The Washington Post and WIRED as well as on the England national team football kit and countless ad campaigns.